Brand: Noveltea
Date: September 2014
This is an individual project assignment in RMIT University for Design Student. I have a month to complete concept, logo design, stationary and packaging design. My chosen brand is Noveltea, a Vietnamese fresh tea brand. In this assignment we were asked to be both client and designer, I create all information about this brand.
Noveltea is a corporate provides high quality fresh tea established in 1865. Their products first served the royal families in Europe and now their reputation as a high- class brand still go on. Tea from Noveltea is organic and handmade in traditional way. They create signature flavors from fresh herbal ingredients, each flavor has different label and color. Tea is for relaxation, health, and beauty. Noveltea decides to go for the royal’s pleasant direction.
The visual of Noveltea’s brand brings the elegant and glamorous of royal families by the pattern and the high quality paper. A circle logo resembles some common family’s logo, with initials and ornament inside. The feeling of relaxing and easy of tea is given by the pastel secondary colors. To create high-class, royal sense, I use red wax seal. The red color also stand out, makes the brand more vibrant and stronger.
